Our meat & seafood traceability solution
delivers deep supply chain understanding with verifiable data insights.
DNA TraceBack® – Undeniable precision.
Unlimited possibilities.
Merck Animal Health is your partner for
traceability and transparency solutions.
Consumer demand for more transparency in food and the importance of supply chain traceability continue to grow. DNA TraceBack® (formerly IdentiGEN) is a game-changing meat and seafood traceability solution that uses nature’s barcode — DNA — to precisely trace every cut from farm/sea to table. Through unparalleled data insights, you gain new opportunities to increase transparency, building brand value and consumer trust in food. With undeniable precision, DNA TraceBack® provides a competitive advantage and unlimited possibilities to differentiate your brand.
Technology in Agriculture is Transforming How Animals Are Raised
Farmers and ranchers are today’s pioneers using innovative, data-driven technologies that are revolutionizing better decisions and outcomes for animals, the planet, farmers and consumers. It all starts with a tag – unique animal identification is the starting point for providing the best animal care and creating a farm-to-table traceability system. Food traceability technology also enables the transparency and traceability consumers crave today for meat and seafood products.
The Science of Healthier Animals
The Science of Healthier Animals guides our work at Merck Animal Health, and our technology solutions from animal identification and monitoring to traceability help improve outcomes while connecting the food supply chain.
The future of meat and seafood traceability is here. DNA TraceBack® traces every cut from farm or sea to table. See for yourself.
A game-changing meat and seafood traceability solution. Undeniable precision. Unlimited possibilities.
Discover the importance of food traceability to consumers and why you should invest in traceability solutions.
Learn how DNA TraceBack®, a game-changing meat and seafood traceability solution works.
Explore how our food traceability solution, DNA TraceBack®, benefits your business.
Learn About DNA TraceBack® and Supply Chain Traceability
DNA TraceBack® is the most advanced meat and seafood traceability solution on the market and supports supply chain integrity by verifying production claims. The exact origin of meat or seafood is verified all the way to individual cuts of meat and seafood served in restaurants and sold in the retail case.
Traced. Verified. Trusted.
Food Industry Leaders Leverage DNA TraceBack® Traceability Solution
DNA TraceBack® verifies sustainable product sourcing from shrimp hatcheries, positioning brands as leaders in global shrimp animal welfare standards.
DNA TraceBack® helps protect brand integrity by achieving supply chain compliance – first traceable U.S. foodservice beef brand becomes fastest growing brand.
A USDA Process Verified Program, DNA TraceBack® grinds flow analysis forms part of the support documentation for food safety protocols in meat grinding facilities.
Providing valuable animal health technology, food traceability solutions and insights
Learn how Merck Animal Health’s DNA TraceBack® traceability technology delivers transparency to help build consumer trust in food and agriculture.
Exploring agriculture with Generation Z
National FFA students and Merck Animal Health leadership discuss modern farming and the importance of agriculture technology today and in the future.
Revolutionizing dairy cow care
The Allflex® system allows farmers to evaluate and manage dairy cow well-being on an individual cow basis to improve animal health and welfare.
