Tip the Scales Sweepstakes: March 17 – July 14, 2025
Take the challenge. See the gains for you and your customers.
Merck Animal Health is committed to helping cattle producers better manage their animals and reap the rewards.
From March 17 – July 14 we’re encouraging people to take the 50-pound challenge and tip the scales in their favor utilizing Merck Animal Health implants, parasiticides, vaccines and ALLFLEX® tags in cattle spring turnout and summer health programs.
The Tip the Scales sweepstakes is fun and educational. There are several ways you can get involved. We think your customers will like it and are hoping it will help drive traffic to your store.
Here’s how it works:
- Twice-a-month we’ll promote a new quiz question on cattle management
- Producers go to tip-the-scales-challenge.com to take the quiz
- Then they enter the sweepstakes for a chance to win the grand prize – a Conquistador Select Wheel Corral from MJE Livestock Equipment.
- $500 cash prizes will be awarded twice-a-month – a total of eight cash winners!
The site includes educational information and videos on calf management, and Merck Animal Health implants, parasiticides and vaccines. Producers visiting the site will be encouraged to buy products locally.
We encourage you to use these tools to help your customers better manage their cattle and potentially gain that 50-lb advantage:
Social media post – We have a Tip the Scales post that you can utilize on your own page and/or communications to promote the sweepstakes. This can run from March 17-July 14.
Suggested post copy:
IT’S TIP THE SCALES SWEEPSTAKES TIME
It’s simple: take the quiz, enter the sweepstakes, and you’ll be entered for the chance to win an @MJE conquistador chute + other prizes. Two questions will be released each month from March through mid-July. That’s eight total chances to test your knowledge and enter for a chance to win big! Visit www.tip-the-scales-challenge.com to take the quiz, learn more and follow us on social for updates on each new quiz launch!
No purchase necessary to enter or win. See official rules for details.
To get the social assets, please see the download link below. A static graphic and video are included to be used with the post copy.
Link post and graphics to: https://www.merck-animal-health-usa.com/species/cattle/cow-calf-stocker/tip-the-scales
- Share Quiz Posts. We encourage you to share posts featuring each Tip the Scales quiz question from Merck Animal Health’s cattle social pages. Links to each are: Facebook – https://www.facebook.com/MAHCattle/
Instagram – https://www.instagram.com/merckanimalhealthcattle/
A new quiz question will be featured every-other-week.
- Educational articles let you be that value-added information source for your customers. We’ve included articles on implanting, parasite management, vaccinations and proper tagging for the spring and summer seasons just below on this page as well as on the Tip the Scales Challenge page.
- Link to tip-the-scales-challenge.com engaging spring turnout and summer health protocol content. Included are multiple videos on relevant cow/calf and stocker management information.
To learn more, contact your Merck Animal Health or distributor representative or go to tip-the-scales-challenge.com.
Images
Collateral
Article: Implants improve beef cattle performance at every production stage
Article: Dos and Don’ts of Vaccination to Achieve Optimal Immune Response
Article: Three-Pronged Approach to Pinkeye Control
Article: Tagging Practices for Proper Retention, Readability
Article: Summer Deworming Benefits Without a Chute Trip
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